当前位置:首页 >知識 >【】

【】

2024-11-05 12:41:15 [時尚] 来源:有聲有色網

Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.

SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.

Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.

A screenshot of an ad on Instagram.An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.

AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.


Related Stories
  • Were these 8 viral TikTok products worth the hype in 2023?
  • AI will soon be creating many of the ads you see on social media
  • Instagram is copying TikTok, and the strategy is working
  • Instagram may be developing Snap Map dupe to locate your friends
  • How to post on Instagram for just Close Friends

Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.

TopicsFacebookInstagramMeta

(责任编辑:娛樂)

    推荐文章
    热点阅读