It was supposed to be fun.
It was supposed to be an "experiment."
Instead, it was a stinking mess.
Last week, Twitter CEO Jack Dorsey proposed that ReCode's Kara Swisher interview him entirely over Twitter. The unlikely pair carried out the plan Tuesday.
SEE ALSO:Twitter CEO Jack Dorsey gives himself a 'C' in 'tech responsibility'Dorsey positioned the idea as a novel test of Twitter's conversational features, which was odd to anyone who has ever held any sort of Q&A over Twitter. That's, well, a lotof people. Whywould the CEO need to test this out in so public a fashion?
Tweet may have been deleted
But it turned out that Dorsey was right. The Q&A was an experiment, in that it proved a point: following a one-on-one conversation on Twitter is damn near impossible.
Tweet may have been deleted
While the live tweet Q&A didn't shed much new light on Twitter's operations as a company, it did show that Twitter's threading feature is in dire need of repair.
Tweet may have been deleted
There were problems from the very beginning. Swisher failed to thread her first tweets, which left people wondering where Jack's response was.
Then, sub-threads kept getting created for some reason, where some replies would show up in a master thread, and others wouldn't.
Another problem was that Swisher kept accidentally tagging people in her tweets, therefore adding them to the thread. Most notably, she added Mark Zuckerberg. And then, in an attempt to remedy things, she added her friend — who texted her to tell her the thread was a "chaotic hellpit."
Tweet may have been deleted
Jack, tech maven that he is, took the experience as a ~learning opportunity~. This was proof for him that he needed Twitter to be... better at threading!
Tweet may have been deleted
The conversation between Swisher and Dorsey continued, but all the talk about the incomprehensibility of the conversation dominated.
Tweet may have been deleted
At CES in January, Twitter announced that it was testing features like status updates to promote conversation. The initiative is part of Twitter's larger campaign to both define and promote "conversational health" on the platform. But the Twitter Q&A made Jack's followers doubt whether this was possible at all.
Tweet may have been deleted
Tweet may have been deleted
Then again, perhaps the chaos of Twitter is what makes it, well, Twitter.
Tweet may have been deleted
Swisher wrapped up the interview with the conclusion that "analog talking seems to be a better way of asking questions and giving answers." Jack agreed — but he's still up for a challenge.
Tweet may have been deleted
Experiment with that, Jack!
TopicsSocial MediaTwitterCelebrities
(责任编辑：探索)
Donald Trump's tangled web of Russian influence
Director F. Gary Gray explains why 'The Fate of the Furious' had to go to New York
The internet is savaging the rhetoric of 'Australian values,' whatever those are
Wingman is the dating app that lets you play matchmaker for your friendsMashReads Podcast: What makes a good summer read?These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]Two dudes wearing vulgar shirts got into the front row on 'The Price is Right'
The Price is Right is a wholesome television show enjoyed by all ages.But like all game shows, the p
...[详细]Here's how Richard could build his 'new internet' on 'Silicon Valley'
"You've got unlimited time and resources, you can build anything in the world you want with your com
...[详细]Saturn has a tiny moon shaped like a dumpling, and I want to eat it right now
There are certain things that you learn in a newsroom when the space reporter is away on vacation. O
...[详细]U.S. pole vaulter skids to a halt for national anthem
An American pole vaulter took his patriotism to the next level at the Olympics. 。Sam Kendricks, a sec
...[详细]Wingman is the dating app that lets you play matchmaker for your friends
Have you ever wanted to grab your friend's phone and seize control of their disastrous dating life?
...[详细]This Twitter account rounding up local British news is hilarious
Usually the news is a pretty depressing business.Every now and then there'll be something mildly pos
...[详细]This Twitter account rounding up local British news is hilarious
Usually the news is a pretty depressing business.Every now and then there'll be something mildly pos
...[详细]The five guys who climbed Australia's highest mountain, in swimwear
Climbing a freezing cold mountain is already hard enough work. But in briefs? Nope.。It's too late fo
...[详细]Gorillaz announce their first North American tour in 7 years
You don't need to keep pinching yourself anymore. Gorillaz really are back—and they're coming
...[详细]Singapore gets world's first driverless taxis
Guy loses weightlifting bet in an embarrassing way and his friends can't stop laughing
SEE ALSO:Twitter CEO Jack Dorsey gives himself a 'C' in 'tech responsibility'