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Amazon no longer offers its unlimited storage deal for Amazon Drive, a change that becomes effective Thursday. Previously, the company offered unlimited cloud storage at $60 per year, or unlimited photo storage for $12 per year, which was one of the best deals available.

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The new plans include 100 GB for $11.99, and $59.99 per TB up to 30 TB.

For comparison, Google Drive offers 100 GB at $1.99/month, 1 TB at $9.99/month, 10 TB at $99.99/month, 20 TB at $199.99/month and 30 TB at $299.99/month. Apple’s iCloud storage offers 50 GB for $0.99/month, 200 GB for $2.99/month and 2TB for $9.99/month.

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For users who had previously signed up for unlimited storage, they will continue to have unlimited storage until it expires.

Finally, if you have an Amazon Prime account, you will continue to get unlimited Photo storage as part of your Prime membership. As cloud storage becomes a more popular and widely used service, Amazon's decision to end its unlimited storage option is not a surprising one. Users are more and more willing to pay for storage, and with plans now reaching terabytes of data, it's unlikely that the average user will need much more.

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