正所謂“一石激起千層浪” ，事件自從C羅在新聞發布會上移走桌上的持续可樂並告訴所有人要多喝水之後 ，“移可樂”似乎就成為了新聞發布會上的发酵方禁一種潮流 。博格巴 、欧足洛卡特利紛紛效仿C羅 ，止移走赞助商在發布會上移開了讚助商的饮料飲料 。針對這一現象，罗联官歐足聯已經要求24隊的事件球員停止在新聞發布會上移走讚助商的飲料 ，包括可樂和啤酒 。持续
針對“移可樂”事件 ，发酵方禁歐洲杯賽事總監馬丁-凱倫表示 ，欧足如果涉及到宗教信仰 ，止移走赞助商這樣的饮料做法可以理解的 ，但球員需要尊重賽事對讚助商的罗联官義務 。“已就此事與各隊進行了溝通 。”2020歐洲杯的總監馬丁-凱倫在談到這個風靡一時的“運動”時如此講道 ，“避免再次出現這樣的情形是很重要的 ，因為讚助收入對這項賽事和整個歐洲足球都非常重要 。”
在歐足聯看來 ，他們對賽事讚助商負有義務 ，因此歐足聯要求球員遵從歐足聯對讚助商的承諾 。此前有消息指出 ，歐足聯可能會針對C羅 、博格巴等人移開讚助商飲料一事進行處罰 ，但此次歐足聯也表示已經通知到各個代表隊不要再進行類似的舉動 ，並不會對此前的事情做出處罰決定 。
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