Following in the footsteps of last year's successful launch of Nike's Tech Book is back in its second iteration, coming to an app store near you. 。
SEE ALSO:Iconic and innovative, the Air Jordan XXXI continues the Nike legacy。Like 2015's version, the Tech Book is a live lookbook where users can touch, play and swipe across Nike's fall goods in a unique digital shopping experience. Items highlighted include the brand's upcoming Tech Fleece and popular SneakerBoot products.。
The biggest draw perhaps, is Nike's Olympics stars who users can interact with. These include: Neymar Jr., Rafael Nadal, Kevin Durant, Allyson Felix, Dina Asher-Smith, among others. With the app, users will be able to simply tap on their favorite Olympic star and immediately receive behind-the-scenes photography, athlete insights, stories, motion experiences and more.。
Olympic sprinter Allyson FelixCredit: nike 。
The best part of it all is that all of the items from the live lookbook are completely shoppable. We already said this was extremely dangerous when we wrote about the Tech Book last year. This is no different. The live 3D views of the products and the ability to receive beautiful experiences with apparel items while also interacting with athletes makes this a compelling shopping experience 。
To download the app, head to the iTunes or Google Play store Thursday, August 25. 。To download the app, head to the iTunes or Google Play store Thursday, August 25.。(责任编辑:綜合)
Richard Branson 'thought he was going to die' in bike accident
Ticketmaster Senate hearing brings Taylor Swift puns and Swifties to the Capitol
Shane Madej and Ryan Bergara tell us what's in their YouTube watch history
How BUGGIRL200 turned her viral, ironic 'Twilight' T
'The Flying Bum' aircraft crashes during second test flight
'Quordle' today: See each 'Quordle' answer and hints for January 20
Ticketmaster Senate hearing brings Taylor Swift puns and Swifties to the Capitol
Scientists find unprecedented rings around object in our solar system
U.S. government issues warning on McDonald's recalled wearable devices
Reported Google AI bot will be able to make music from text prompts
Pokémon Go is so big that it has its own VR porn parody now
Shane Madej and Ryan Bergara tell us what's in their YouTube watch history