It's almost that time of year again. Shark Week, the completely annual programming ritual from the Discovery Channel, begins June 26.
Southwest Airlines is getting in on the hot shark action with a new livery featuring — wait for it — sharks.
Except the sharks on the plane resemble rather tame creatures, not the sharp-teethed Great Whites that tend to be emphasized during Shark Week programming.
SEE ALSO:JetBlue and Southwest are the best, Spirit is the worst in customer satisfactionOn Thursday, the airline unveiled the first-ever Shark Week-themed Boeing 737, “proudly displaying the majestic sea life that is widely celebrated by millions during Discovery's Shark Week.”
Tweet may have been deleted
“Partnering with Discovery's Shark Week allows Southwest to connect with our customers in a fun and memorable way,” Linda Rutherford, chief communication officer at Southwest, in a statement.
This is the second time the airline has partnered with Discovery. In 2014, Southwest offered shark-themed in-flight entertainment and gave away a vacation where winners swam with sharks.
Now, Southwest does a lot of things right — free bags, many satisfied customers and employees, free ticket changes — but on this, they really dropped the proverbial ball.
A couple sharks near the tail? COME ON.
There is a lot of aircraft real estate to play with here. Why not give the design some teeth?
For a more all-in livery, consider Alaska Air's Salmon Thirty Salmon design (also, the name). Now that is how you realize a plane's full aquatic animal potential.
Tweet may have been deleted
Even Southwest's former orca-themed planes — now cast in a somewhat different light after the SeaWorld controversy — were more impressive than the Shark Week jet.
Tweet may have been deleted
Love it or feel mildly disappointed by it (can you guess where I land), the new shark-themed livery will fly through Aug. 31, 2016.
Have something to add to this story? Share it in the comments.
(责任编辑：熱點)
Despite IOC ban, Rio crowds get their political messages across
Hollywood sign erected in Wrexham and locals think Ryan Reynolds is responsible
Heatworks' Tetra counterTesla's Cybertruck made a cameo at AI Day. Kind of.Honda's allMore than half of women in advertising have faced sexual harassment, report says
If you are a woman in advertising, chances are you've faced workplace sexual harassment at one point
...[详细]When Facebook and Instagram go down, Downdetector's comments pop off
Has Instagram going down again left you with nowhere to shit post? Don't worry, you can find some li
...[详细]Instagram is having issues, hence your non
If you're trying to refresh your Instagram feed and getting error messages, you're not alone.Instagr
...[详细]Willow speaks candidly about panic attacks and pressure Black women face in pop
Pop-punk star Willow has spoken candidly about her mental health and the pressure of being a Black w
...[详细]Airbnb activates disaster response site for Louisiana flooding
Airbnb has activated its disaster response page following the record-breaking flooding in Louisiana.
...[详细]Apple Store goes offline ahead of 'Unleashed' event
Apple Store is down again ahead of the company's "Unleashed" event, where Apple is expected to launc
...[详细]Amazon knows it has a bit of a reputation problem when it comes to customers' privacy. On Tuesday, t
...[详细]New Android features let users control phones with facial movements
The imperative to improve smartphone use for people with limited motor capabilities has resulted in
...[详细]Uber's $100M settlement over drivers as contractors may not be enough
UPDATE: Sept. 7, 2016, 4:41 p.m. EDT
。 A ruling in a different case on Wednesday, Sept. 7 may have ch
...[详细]How A24's eerie 'Lamb' delivered its miracle baby
Welcome toThanks, I Love It, our series highlighting something onscreen we're obsessed with this wee
...[详细]Fake news reports from the Newseum are infinitely better than actual news
'One of Us Is Lying' weaponizes high school tropes by leaving them alone