Nowadays, skipping to the next song on streaming services like Spotify and Pandora is easy--too easy.
Intros to songs averaged about 20 seconds in the mid-1980s, according to a study from a music theory doctoral student at the Ohio State University.
Now? It's about five seconds.
SEE ALSO:Turn your whole hand into a musical instrument with these glovesAs part of Hubert Leveille Gauvin's research, published last month in the journal Musicae Scientiae, he listened to 303 top American pop hits from 1987 through 2015. His findings indicate our attention spans are shrinking.
“It’s survival-of-the-fittest: Songs that manage to grab and sustain listeners’ attention get played and others get skipped. There's always another song,” Léveillé Gauvin said in a university press release.
"If people can skip so easily and at no cost, you have to do something to grab their attention."
The average tempo over the 30-year period increased about 8 percent, but what really sped up was when the lyrics start. Compare 1987's top hit "Nothing's Gonna Stop Us Now" by Starship to the 2015 pop song "Sugar" by Maroon 5.
You hear that? The '80s beat takes 22 seconds to get to the first lyrics. The hook doesn't come in until about a minute into the listening experience. Take 2015's popular song: it's only about 10 seconds until the lyrics start and Adam Levine sings the hook by second 40.
And earlier classics like The Temptations' "Papa was a Rolling Stone?" With its two-minute instrumental intro, most kids today would click "next" way before anyone even starts to think about singing.
TopicsMusic
(责任编辑:休閑)
Tributes flow after death of former Singapore president S.R. Nathan
Ted Cruz makes a Zodiac Killer Halloween joke in a last
Snapchat releases deeply integrated voter registration portal
Watch as a ghostly octopus swims through dark waters off California
Tourist survives for month in frozen New Zealand wilderness after partner dies
This drag queen's Voldemort impersonation is going viral and it's amazing
'American Horror Story: Apocalypse' and Harry Potter have a lot in common
Watch Pattie Gonia, the world's first backpacking queen, strut
There's a big piece of fake chicken stuck to this phone case
Universal Studios Halloween Horror Nights 'Stranger Things': Review
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter
People are worried about this lost beluga whale that was spotted in London's River Thames