【】
YouTube genius and 21st century philanthropist Jimmy Donaldson, otherwise known as MrBeast, has surpassed Felix Kjellberg, known as Pewdiepie, as the most-subscribed YouTube creator ever. According to Dexerto, Donaldson sailed past Kjellberg's 111,846,079 subscribers just after 4 p.m. EST on Nov. 14.
Tweet may have been deleted
It's the end of Kjellberg's incredible, unmatched dominance on the platform. Despite a history of public admonishments from both YouTube and the media over the use of racist language and antisemitic jokes, Kjellberg has been the most-subscribed creator on YouTube since August 2013. He was the most subscribed channel on YouTube until 2018, when Bollywood production behemoth T-Series surpassed him.
Donaldson and Kjellberg have been contemporaries and friends for several years. In 2018, Donaldson poured thousands of dollars into a marketing blitz in support of the "subscribe to Pewdiepie" campaign, a highly publicized run off between Kjellberg and T-Series for the title of top-subscribed channel on YouTube.
T-Series's triumph signaled a sea change for YouTube as individual and independent creators were dwarfed by brands. A handful of brands, including T-Seriesat 229 million and kids channel Cocomelon at 147 million, now have more subscribers than Donaldson and Kjellberg.
In recent years, Donaldson's MrBeast channel has seen explosive growth, thanks to his obsessive optimization of YouTube's algorithm, philanthropic approach to viral content, and gamified video concepts. He has also opened a successful global ghost kitchen burger brand and snack line, all while making millions that he claims to reinvest in his channel.
Related Stories
- 9 things we learned from MrBeast's Rolling Stone cover story
- Why did 10,000 people show up to buy a MrBeast Burger?
- Wonka bars and ghost kitchens: How food became the next frontier for YouTubers
Kjellberg began as a gaming creator, posting "let's play" videos that documented both his gameplay and his reactions. His sense of humor and outsized physical responses to losses and jump scares grew him a loyal following he referred to as his "bros." Kjellberg has since backed away from gaming and leaned into commentary and comedy. In the past two years, he has committed to posting more unstructured content, like vlogs, and has called the period his "retirement."
In a video from August, a viewer asked Kjellberg if he thought that Donaldson would surpass his subscriber count. Kjellberg smiled. "He definitely will. Come on, I've been retired for two years now. I can't wait for it to be over," he admitted, "He definitely deserves it, I hope he does it."
TopicsYouTube
(责任编辑:焦點)
-
Hertz orders 100,000 Teslas to build the largest EV rental fleet in the U.S.
Tesla cars might be hard to buy in the near future. U.S. rental car company Hertz has placed an orde ...[详细]
-
比賽日:拉齊奧連扳三球4-4烏迪內斯 都靈2-2恩波利_禁區_右腳_羅馬www.ty42.com 日期:2021-12-03 08:01:00| 評論(已有317316條評論) ...[详细]
-
新京報:李鐵承擔了該承擔的責任 那中國足協呢?_輿論_主帥_本土www.ty42.com 日期:2021-12-03 16:31:00| 評論(已有317461條評論) ...[详细]
-
冬窗揮淚大促利物浦動心否 原價5000萬鎊現隻要1800萬_特勞雷_狼隊_首發陣容www.ty42.com 日期:2021-12-03 14:01:00| 評論(已有317426條評論) ...[详细]
-
Apple appears to have fixed the Safari bug that exposes your Google account details
Remember that horrible, awful, no good Safari bug that exposes your browser history and Google accou ...[详细]
-
李鐵臨別與國足教練團隊合影留念 表達歉意但無法挽回_記者稱國足集訓期間李鐵暴瘦20斤_媒體稱李鐵已同國足球員告別_蘇州www.ty42.com 日期:2021-12-03 15:01:00| 評論(已 ...[详细]
-
卡裏克:讓C羅打替補不是問題 尚未與朗尼克交流_比賽_前場球員_阿森納www.ty42.com 日期:2021-12-02 08:31:00| 評論(已有317132條評論) ...[详细]
-
媒體人:中超爭冠組廣州賽區基本確定對球迷開放_比賽_程文莉_深圳隊www.ty42.com 日期:2021-12-03 07:31:00| 評論(已有317300條評論) ...[详细]
-
Facebook is holding the world hostage. Here are the ways we might stop it.
Given Facebook went down for most of Monday, our national reserves of baseless conspiracy theories m ...[详细]
-
國足解除隔離李鐵亮相表情嚴肅 洛國富豎大拇指(組圖)_蘇州_主帥_全隊www.ty42.com 日期:2021-12-02 18:31:00| 評論(已有317266條評論) ...[详细]