6月3日晚9點,汪涵首檔直播綜藝《向美好出發》第二期節目即將上線淘寶直播,高圓圓 、陳數加入本次直播共同助力,汪涵節目獲中國新聞周刊官方微博點讚 。這是好出化带货彰今年疫情後,阿裏巴巴重啟“春雷計劃”的首檔聚焦中國品牌的“文化帶貨”類節目,以綜藝直播的全新模式,助力國貨崛起,促內銷 、穩外貿 、发文助農興農,国品扶持中小企業共渡疫情難關 。
時隔11年之久,阿裏再次啟動“春雷計劃”並邀請汪涵擔任阿裏巴巴春雷計劃推廣大使,在外貿 、內銷 、中国周刊打造數字化產業帶,新闻向美显中以及智慧網絡助農興農以及金融方麵,幫助中小企業走出當前的困境 。
5月17日,該節目首次在淘寶直播與觀眾見麵。,好出化带货彰四個小時內共有2000萬網友圍觀,最終成交額突破1.56億元 。其中,发文直播幫蔚來鎖定了320個訂單,新增5288個試駕,蔚來創始人李斌也出場來吆喝。這次直播也備受行內外好評,国品尤其是因為汪涵在直播中推薦的都是中國品牌,最近國貨崛起,也為這檔民族品牌推介直播節目帶來了不少熱度 。
在直播中,汪涵金句頻出,每個商品幾乎都有品牌代表來到直播間,給他們足夠的時間來介紹品牌與商品,這也是汪涵直播間的一大特色,作為國內首檔民族品牌推介直播節目,用“文化帶貨”的形式為中國品牌賦予更深刻的產品內涵,可以讓粉絲更加了解與支持這些國貨品牌,也讓業界看到了中國品牌的強勁實力 。不得不說,中国周刊在後疫情時代,《向美好出發》給予了行業十足的信心。
在中國全麵進入複產複工的當下,直播帶貨已成為國民生活的大趨勢,而阿裏巴巴淘寶直播 、銀河眾星此次戰略性牽手,打造全新的“文化帶貨”模式,是將綜藝文化氣質賦能電商產業的一場探索,也讓中國的市場品牌向數字化革新更進一步 。
後疫情時代,這場曆史性的經濟浪潮給電商直播帶來了新的機遇,中國消費者日益強大的文化需求將給予企業成長的沃土,而以綜藝氣質為切入口的直播節目《向美好出發》,將以多樣化的方式展示“文化帶貨”的魅力,助力各行業複蘇,提升品牌價值 、賦予產品內涵、優化銷售模式,帶領2020年的中國企業與品牌斬浪披潮 。
從國貨開始,向美好出發!6月13日晚8點,淘寶直播《向美好出發》,跟著汪涵一助力經濟複蘇,見證文化帶貨的力量,為中國品牌崛起加油!
(责任编辑：時尚)
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