The international luxury group that owns brands such as Gucci, Yves Saint Laurent, and Balenciaga -- Kering -- announced today that it's working with Apple to create apps for sales associates to track inventory and more. 。
In a statement published Monday, Kering said that it is "working on a suite of apps in partnership with Apple to be used by Houses staff in-store, the first of which is a store experience app that enables sales associates in-store to access stock levels in real time to provide their customers with a fully personalized service." 。
The company added, "[it's] exploring advanced technologies with Apple to further enhance client experience on iOS devices, including improving the payment experience in-store." 。
SEE ALSO:OK Google arrives almost natively on iOS through Siri Shortcuts 。Kering's inventory-tracking app is currently in use by about two-thirds of the stores operated by the company's three biggest brands. Kering estimates about 6,500 employees use the app on a daily basis. 。
Thanks for signing up! 。
The new luxury goods app sounds very similar to the one Apple is using in its retail locations, EasyPay. So, it's easy to imagine the Kering app being paired with one of the many iOS peripherals available to retailers in the future. 。
This partnership with Apple fits into the broader digital strategy at Kering. In 2017, Grégory Boutté became Chief Client and Digital Officer and proclaimed he was shifting the company's focus to digital and e-commerce. A core goal is to improve the customer experience and to put it at the center across the many brands. 。
A broader shift to online sales is resulting in new teams forming internally. Kering will end a relationship with YNAP (YOOX NET-A-PORTER Group) in 2020 as well since e-commerce operations are moving inside. Currently, YNAP helps with digital operations including e-commerce. By moving a majority of its digital operations inside, Kering will have more control over the direction of them. It should also help to increase the role of e-commerce across the many brands. 。
Featured Video For You 。
(责任编辑：時尚)
Mall builds realWhich Disney Channel bullyStreaming service Quibi will launch with more than 175 new showsU.S. to collect and store DNA from teenagers detained at the borderSingapore rolls out videoMichael Phelps says goodbye to the pool with Olympic gold
Michael Phelps left as he began: Winning. 。The most decorated athlete in Olympic history won gold in
...[详细]Thousands told to jump into the ocean as Australia's raging fires approached
The sun didn't rise on New Year's Eve. The summer morning in a small beach town on the east coast of
...[详细]Fiona the hippo celebrated her third birthday with a huge fruit cake
You've come a long way, baby hippo.We've been following Fiona, the Cincinnati Zoo's adorable and wid
...[详细]Cancel culture is named Macquarie Dictionary's word of the year
Macquarie Dictionary's word of the year is actually two words. Two rather hotly debated words, at th
...[详细]We asked linguists if Donald Trump speaks like that on purpose
Donald Trump may do a good "drunk uncle at Thanksgiving" impersonation at his rallies, but amid all
...[详细]'Miss Americana' won't change your mind about Taylor Swift: Review
A few minutes into Taylor Swift: Miss Americana, Taylor Swift describes the "moral code" that's guid
...[详细]'Turner & Hooch' is a Tom Hanks classic worth rediscovering on Disney+
I was delighted when I opened up Disney+ recently and discovered Turner & Hoochjust sitting ther
...[详细]Lenovo's Smart Frame puts your digital photos on display without ruining your feng shui
While most smart displays are basically glorified photo frames, they're also not very practical look
...[详细]New Zealand designer's photo series celebrates the elegance of aging
Not only is age nothin’ but a number -- it can be a asset when it comes to style. 。 That’
...[详细]4 ways to get the best streaming experience out of your new Roku
Roku has become more or less synonymous with streaming boxes over the past several years, so it figu
...[详细]The Weeknd teases new music in Instagram post
Thousands told to jump into the ocean as Australia's raging fires approached
