隨著社交網絡時代的爆棚來臨 ，衡量一位運動員是广告否受歡迎 ，最直接的元远方式就是看這位運動員的社交網絡粉絲人數。同時 ，超梅運動員憑借著超多的西詹粉絲也可以帶來流量的變現 。近日美國媒體《財經網》就對運動員在社交網絡上每發一條廣告得到的人气收入進行了一次大排名，C羅每發一條INS廣告 ，爆棚收入124萬美元 ，广告高居首位 。元远梅西87萬美元位居第二 ，超梅詹姆斯37.9萬美元位居第三位。西詹
C羅是人气當今世界上INS粉絲最多的人，他的爆棚粉絲人數高達2.74億 ，另外C羅超強的广告人氣也使得他的商業價值巨大 。根據統計，C羅隻要在INS上發一條廣告 ，就會得到124萬美元的報酬 ，也是當今世界在INS上單條廣告收費最多的運動員 。
梅西與C羅是世界足壇的絕代雙驕，盡管梅西在金球個數上比C羅多一個，但是在商業曝光度以及INS粉絲人數上 ，梅西卻低於C羅 ，他的INS粉絲為1.95億。梅西每發一條INS廣告 ，可以得到87萬美元的收入 。
湖人巨星詹姆斯的INS粉絲人數有8190萬，也是NBA球員中粉絲人數最多的 ，他每發一條INS廣告，可以得到37.9萬美元，也是世界體壇每條INS廣告收入第三高的運動員 。但是詹姆斯的廣告單價還不足C羅廣告單價的三分之一 。
小貝雖然已經退役多年 ，但是職業生涯積累了6570萬的INS粉絲 ，他每發一條廣告得到31.6萬美元 。勇士隊的庫裏一條INS廣告15.7萬美元 ，位居體壇榜第五位 。
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