Just a few months after Instagram introduced ads in search results, TikTok is doing the same thing. In both cases, it's a little shocking that it took thislong.
TikTok announced the change in a blog post meant for advertisers on Tuesday. Folks who spend money to promote content on TikTok will be able to flip a toggle that will make their ad content show up alongside organic search results when a user searches for something. The ads will show up based on "relevancy" and "user intent" (though TikTok's blog post didn't clarify how those things are being calculated)," so their placement won't be totally random.
This may sound insidious, and maybe it is, but at least it's not hard to spot an ad on TikTok. The new ads in the search feed will have a "Sponsored" tag on them so they're easy to discern from the stuff you actually want to see. And who knows, with TikTok dominating so many people's screentime these days, maybe you dowant to see ads on there. It certainly makes sense from an advertiser perspective.
Between this and TikTok aiming to launch its own e-commerce platform at some point, it may not be long before the app does a lot more than just feed users an algorithmic slurry of videos.
TopicsTikTok
(责任编辑:知識)
Uber's $100M settlement over drivers as contractors may not be enough
Someone hired Mark McGrath and Anthony Scaramucci to break up with their boyfriend on Cameo
Defiant Taku glacier, long resistant to warming, has started shrinking
Olympian celebrates by ordering an intimidating amount of McDonald's
15 essential browser extensions you need to go online
'The Office' stars revisit one of the cringiest episodes and talk Todd Packer
How to track your period using iOS 13 on an iPhone or Apple Watch
Man stumbles upon his phone background in real life
Google's cofounders are no longer running Alphabet
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
'Frozen 2' is now Disney's sixth billion dollar movie of 2019