Just a few months after Instagram introduced ads in search results, TikTok is doing the same thing. In both cases, it's a little shocking that it took thislong.
TikTok announced the change in a blog post meant for advertisers on Tuesday. Folks who spend money to promote content on TikTok will be able to flip a toggle that will make their ad content show up alongside organic search results when a user searches for something. The ads will show up based on "relevancy" and "user intent" (though TikTok's blog post didn't clarify how those things are being calculated)," so their placement won't be totally random.
This may sound insidious, and maybe it is, but at least it's not hard to spot an ad on TikTok. The new ads in the search feed will have a "Sponsored" tag on them so they're easy to discern from the stuff you actually want to see. And who knows, with TikTok dominating so many people's screentime these days, maybe you dowant to see ads on there. It certainly makes sense from an advertiser perspective.
Between this and TikTok aiming to launch its own e-commerce platform at some point, it may not be long before the app does a lot more than just feed users an algorithmic slurry of videos.
TopicsTikTok
(责任编辑：時尚)
Despite IOC ban, Rio crowds get their political messages acrossStudent using iOS 15's Live Text to steal class notes gets an A+ at lifeI tried the viral TikTok adjustable buttons and they actually work pretty well
Nothing finally drops its $99 Ear (1) wireless earbudsYou can now play 'Solitaire' and 'TicOlympic security asks female Iranian fan to drop protest sign
Olympic security personnel questioned a female Iranian volleyball fan Saturday when she showed up fo
...[详细]Impossible chicken nuggets review: Promising but the batter needs work
When it comes to replacing the beef patty in your bun with a more sustainable alternative, there's n
...[详细]Clubhouse is finally open to everyone
Clubhouse is no longer exclusive.The app has ditched its invite-only policy to grant everyone access
...[详细]Google shares first teaser video for Pixel 6
Google is once again hyping the launch of its upcoming flagship smartphone, the Pixel 6. On Thursday
...[详细]Olympic security asks female Iranian fan to drop protest sign
Olympic security personnel questioned a female Iranian volleyball fan Saturday when she showed up fo
...[详细]Apple postpones return to office until 2022
Apple has postponed the mandatory return to office until 2022 at the earliest. In an internal memo s
...[详细]
If you were among the many to add Heatworks' Tetra countertop dishwasher to your holiday wishlist in
...[详细]'Check your kids' Halloween candy' memes hilariously mocks hyped drug warnings
Every Halloween police departments and certain parents do the same, pretty tired thing. "Parents be
...[详细]Olympian celebrates by ordering an intimidating amount of McDonald's
It's no secret that Olympians have to eat clean for years to ensure they're at peak physical conditi
...[详细]10 best tweets of the week, including kindly ape, mouth bugs, and Windows 10
It's the end of the week, and not a moment too soon.This week felt extra long, did it not? Five work
...[详细]Here's George Takei chilling in zero gravity for the 'Star Trek' anniversary
How to download and save Instagram videos