Just a few months after Instagram introduced ads in search results, TikTok is doing the same thing. In both cases, it's a little shocking that it took thislong.
TikTok announced the change in a blog post meant for advertisers on Tuesday. Folks who spend money to promote content on TikTok will be able to flip a toggle that will make their ad content show up alongside organic search results when a user searches for something. The ads will show up based on "relevancy" and "user intent" (though TikTok's blog post didn't clarify how those things are being calculated)," so their placement won't be totally random.
This may sound insidious, and maybe it is, but at least it's not hard to spot an ad on TikTok. The new ads in the search feed will have a "Sponsored" tag on them so they're easy to discern from the stuff you actually want to see. And who knows, with TikTok dominating so many people's screentime these days, maybe you dowant to see ads on there. It certainly makes sense from an advertiser perspective.
Between this and TikTok aiming to launch its own e-commerce platform at some point, it may not be long before the app does a lot more than just feed users an algorithmic slurry of videos.
TopicsTikTok
(责任编辑：探索)
Whyd voiceApple just released 6 videos showcasing new iPad features in iOS 11
15 GIFs that ALMOST ended in disasterThe ultimate photobomb: NASA spied the Space Station crossing the eclipsing sunUber's $100M settlement over drivers as contractors may not be enoughXiaomi accused of copying again, this time by Jawbone
Imitation is not always the best form of flattery. 。 SEE ALSO:Xiaomi's MacBook Air clone is called, w
...[详细]How to put old photos in your social media stories
Stories started with Snapchat, then Instagram and Facebook added their own versions to try and win o
...[详细]You'll need to be trained in self
Many of us would give our eye teeth to bag a job with a £100,000 ($128,926) salary. But, this
...[详细]'Mission: Impossible 6' shoot paused while Tom Cruise recovers
Mission: Impossible 6 。may just have been dealt a serious blow, in the form of Tom Cruise's on-set in
...[详细]Donald Trump's tangled web of Russian influence
Donald Trump has had ties to Russia for decades, but they've thickened as his campaign for the White
...[详细]Little girl's first 'magic trick' fools no one but the dog
Sorry to play the Masked Magician here, but it's time to reveal one of the oldest magic tricks in th
...[详细]The world's shortest railroad is making its teeny
All aboard! OK now everybody off!
。That's about how it goes with the Angels Flight -- the world's sho
...[详细]Read Tim Cook's powerful note to Apple employees about Charlottesville violence
Apple CEO Tim Cook has no time for white supremacists and neo-Nazis.。 SEE ALSO:Trump blames 'many si
...[详细]Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
A rapidly spreading wildfire in southern California's Cajon Pass has grown in hot, dry weather, thre
...[详细]One 'Game of Thrones' finale scene made your heart race
What do you think would happen if you took 300 。 Game of Thrones。viewers and hooked them up to cardio
...[详细]Two astronauts just installed a new parking spot on the International Space Station
How to put old photos in your social media stories