How long before Apple devotes a commercial to the iPhone’s SIM slot?
There was a time when Apple advertised whole products, but lately it’s been devoting entire commercials to features, such as the expressive Messages in iOS 10. Now, it’s targeting the new stereo speaker on the iPhone 7 and 7 Plus. The good news is that the approach is pretty light-hearted.
The ad, which you can view below, will air for the first time on Wednesday during Game 7 of the World Series between the Cubs and Indians.
SEE ALSO:iPhone 7 and iPhone 7 Plus: the reviewIn the commercial, a white-haired senior citizen (tanned and clearly in good shape) is relaxing by an Olympic-sized pool in Barcelona, Spain. Next to him is his iPhone 7. He's so inspired by Arturo Sandoval‘s La Virgin de la Macarenapumping out of his iPhone 7 (and apparently oblivious to the other people around him who also have to listen to it) that he silently mounts the highest diving board at the pool and pulls off a rather inelegant, yet inspiring, dive.
It’s a witty way of highlighting a pair of the iPhone 7 and 7 Plus’s key new features: Stereo speakers and water resistance.
This is the first iPhone ever to offer stereo audio and, in my own review tests, it was quite impressive.
Just for fun, I played a preview of this commercial on the iPhone 7 Plus at full volume. It was loud, clear and mesmerizing.
In the commercial, the iPhone 7 is sitting in a puddle of water that vibrates with each crescendo. I tried, unsuccessfully, to recreate the effect with an iPhone 7 Plus as it played the commercial audio; I suspect this was just a little bit of on-screen magic.
Still, the phone’s water-resistance is another selling point, even if the commercial does include this buzz-killing information at the end: “Liquid damage not covered under warranty.”
At least the diver was smart enough not to take his iPhone 7 with him into the pool.
TopicsAppleiPhone
(责任编辑：探索)
What brands need to know about virtual reality
M&S starts selling pre
The one silver lining in Apple's earnings report: iPhone SE demand
Sleek smart clasp gives your analog watch a brainThe U.S. will no longer have the final say on internet domain names17 questions you can answer if you're a good communicator
Whether you regularly speak in public and write online, or you mostly express yourself over email, b
...[详细]Explore your home city like it's a Nintendo game
Who needs super accurate Google Maps or perfectly handy physical maps when you can have Nintendo?A n
...[详细]University of Washington receives backlash over flyer promoting ideal cheerleading look
Want to be a cheerleader at the University of Washington? Better work on that bronzed, beachy glow.A
...[详细]Staff and faculty can now be armed on public college campuses in Tennessee
A bill allowing staff and faculty at Tennessee's public colleges and universities to be armed on cam
...[详细]Ivanka Trump's unpaid interns share cringeworthy financial advice
Ivanka Trump's interns have some questionable advice for students worried they can't afford an unpai
...[详细]Get in formation: Beyoncé's new album, 'Lemonade,' is here
Well, she did it again. During her hourlong HBO special Saturday night, Beyoncé shared a new
...[详细]Shakespeare is still reliable with the ladies, says online dating study
"Language was invented for one reason, boys, to woo women," Robin Williams' Dead Poets Society chara
...[详细]The Internet is gasping for breath after this week's 'Game of Thrones'
Warning: This post contains spoilers for Game of Thrones Season 6, Episode 2.*Gasp* He's back.In the
...[详细]Old lady swatting at a cat ends up in Photoshop battle
We all have that relative who gets annoyed with the cat.
。This timeless photo of an old woman shooing
...[详细]Autonomous medical drones will soon transport emergency organ donations
The drones we have today do everything from deliver packages to provide surveillance footage, but no
...[详细]Twitter grants everyone access to quality filter for tweet notifications
Girl body shamed into wearing vice principal's jacket at prom
