Apple has a new ad campaign for the Mac.
Titled "Behind the Mac," the ads -- four in total -- show creatives doing wonderful things on their MacBook computers.
SEE ALSO:It’s time for Apple's next act of courage: Kill the MacBook keyboardThe apps feature legally blind photographer Bruce Hall, app developer and entrepreneur Peter Kariuki and musician Grimes, all of which share a story of how their Mac helps them do their magic. The fourth ad is a combination of the three other ads, with many more Mac users shown using their computers in a variety of scenarios.
The campaign doesn't appear to be designed to bolster the sales of any particular model; in fact, many of the computers seen in the ads are old MacBook models, including a white 2009 MacBook -- see below.
Credit: AppleLike all Apple ads, these are above all designed to make you feel good about owning Apple hardware. However, if Apple's really behind the Mac, it should probably show it by updating its Mac hardware more often and finally launching the new Mac Pro, which we've been waiting for for half a decade.
TopicsAppleMacBook
(责任编辑：探索)
Snapchat is about to explode in popularity, report says
South Korea vs Ghana livestream: How to watch FIFA World Cup Group H live
Serbia vs Switzerland livestream: How to watch World Cup Group G live
Celebrities sued over promoting Bored Ape Yacht Club NFTs
Old lady swatting at a cat ends up in Photoshop battleFake news reports from the Newseum are infinitely better than actual news
Actual investigative journalism: who needs it?At least, that's what some people will likely conclude
...[详细]Here are the two changes the real family from Netflix's 'The Watcher' asked for
Netflix released its new mystery series The Watcher last week, injecting a bit more variety into the
...[详细]Apple's Self Service Repair program launches in Europe
In April 2022, Apple launched its Self Service Repair program in the U.S. The company resisted suppo
...[详细]What is an Amazon storefront and why does everyone on TikTok have one?
It's nearly impossible to scroll through my TikTokFor You Page without being faced with an onslaught
...[详细]Chinese gymnastics team horrifies crowd with human jump rope
Awesome. Also, ouch. 。The Chinese acrobatic team wowed and horrified the crowd at the Rio Olympic gym
...[详细]Elon Musk has fired even more Twitter workers
The layoffs continue apace at Elon Musk's Twitter. Twitter reportedly laid off thousands of contract
...[详细]Wordle today: Here's the answer, hints for October 18
Tuesday's a bit of a nothing day, isn't it? None of the freshness of Monday or the weekend-adjacent
...[详细]The biggest crypto scams of 2022 (so far)
Ah, 2022. Cryptocurrency's first full year in the mainstream...and it was an unmitigated disaster. B
...[详细]This coloring book is here for all your relationship goals
LONDON -- We are living through the golden age of celebrity relationships. Gone are the days of tort
...[详细]The metaverse's Horizon Worlds is failing Mark Zuckerberg's expectations
If Regina George from Mean Girls lived in Silicon Valley, I feel confident that she'd have a few wor
...[详细]Australian football makes history with first LGBT Pride Game
Findom is taking a massive hit in the cost of living crisis
