The Federal Communications Commission (FCC) might be stepping up the country's AI enforcement mechanisms, as the organization explores new rules for disclosing the use of AI in political ads.
According to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for labeling AI used in political advertising on TV and radio. The FCC will explore mandates for live, on-air and written AI disclosures and, most divisively, will work to define the scope of "AI-generated content."
Proposed rules could apply to cable operators, satellite TV providers, and radio providers, but would not affect internet streaming services.
"The use of AI is expected to play a substantial role in the creation of political ads in 2024 and beyond, but the use of AI-generated content in political ads also creates a potential for providing deceptive information to voters, in particular, the potential use of 'deep fakes' – altered images, videos, or audio recordings that depict people doing or saying things that did not actually do or say, or events that did not actually occur," the FCC writes. The rules would leverage powers provided to the FCC via the Bipartisan Campaign Reform Act.
FCC chairwoman Jessica Rosenworcel called on fellow regulators to explore AI safety in the proposal's news release, writing, "As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.”
Notably, the FCC's proposal isn't exploring an outright ban of AI-altered content in political advertising, despite growing concern, and the proposed rule making process will not result in a finalized set of requirements for at least several months.
Until then, the onus for AI labeling sits with individual companies and AI developers themselves.
TopicsArtificial IntelligenceFCCSocial GoodPolitics
(责任编辑：焦點)
Old lady swatting at a cat ends up in Photoshop battle
Anonymous Ukrainians are owning social media
Every movie name
'Windfall' review: A stunning Netflix thriller that keeps you guessing until the very end
Early AppleBalloon fanatic Tim Kaine is also, of course, very good at harmonica
You know the old saying: the people want a president they can drink a beer with and they also want a
...[详细]Russia cracks down on Zello walkie
First Facebook, then Twitter, then Facebook again, and now... Zello?On Sunday, Roskomnadzor, the Rus
...[详细]Apple Fitness Plus now includes exercise for postpartum parents
After giving birth, postpartum exercise is something that should be navigated consciously and safely
...[详细]Corden and Fallon made the same joke about Musk buying Twitter
Congrats to anyone who had "Elon Musk buys Twitter" on their 2022 bingo card.Following the news that
...[详细]One thing's for sure: you're never too old to learn. 。Massachusetts woman Clare Picciuto turned 100 F
...[详细]Google I/O dates announced for May
Tech conferences are back, baby. Sort of. That's according to Google, which on Wednesday announced t
...[详细]A rundown of how to use Quick Notes in macOS Monterey.
Instead of having to open the Notes app, now you can swiftly take a note down through Quick Notes.Th
...[详细]How to make a playlist on YouTube
YouTube's Playlist tool is a simple way to save a collection of videos you can return to and watch a
...[详细]One thing's for sure: you're never too old to learn.
。Massachusetts woman Clare Picciuto turned 100 F
...[详细]TikTok suspends livestreams in Russia a day after its 'state
TikTok has officially entered the Russian information war.The social network announcedseveral new me
...[详细]Olympian celebrates by ordering an intimidating amount of McDonald's
Google I/O dates announced for May