Nobody does Snapchat and Instagram Stories quite like DJ Khaled.
The man behind the phrases "major key" and "bless up" has built a massive following on social media over the last few years documenting the extraordinary moments (and the inane ones, too) of his day-to-day life. Khaled's practically mastered the medium.
And now he's taking his social media storytelling skills to music lifestyle brand WeBuyGold, which will launch its first ever show The Bless Up with Khaled on Tuesday.
SEE ALSO:DJ Khaled believes you have the power to 'be the next yourself'Founded by Dan Altmann and Eric Posen, the WeBuyGold team—based in Los Angeles—is made up of about seven people.
It includes Emmy Award winners from CBS and FOX, as well as content producers and executives from Refinery29, Nike, and Conde Nast.
The brand initially launched out of digital media company Naritiv Inc., one of the first companies to develop branded Stories content for today’s largest brands, including Freeform, Marriott, and Red Bull.
Now, Altmann said, WeBuyGold is hoping to build its brand specifically around content for stories.
"At the core, stories is something we understood really well allowed us to be dynamic with our programming," he said. "And this type of content—the stories content—is starting to become universal."
Khaled's show kicks off those efforts.
"By working with WeBuyGold, we're to going tell stories in a new way about the biggest and up-and-coming artists across music," DJ Khaled said in a statement. "Our first show embodies everything I am about. It's an opportunity for me to show how grateful I am and share that with my fans by blessing them up."
Three more original shows will debut on WeBuyGold this month including: MyAtlanta featuring photographer Cam Kirk, CloseUp with singer/songwriter FLETCHER, and UpNext.
TopicsInstagramSnapchat
(责任编辑：時尚)
Give your kitchen sponge a rest on this adorable bed
Victoria Beckham's leg appears detached in Chinese 'Vogue' shoot
Catch some waves at Australia's first surf park
'Mindy Project' showrunner on the MindyChinese gymnastics team horrifies crowd with human jump ropeThis German startup wants to be your bank (without being a bank)
BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be
...[详细]'Once Upon a Time' gave a dark twist to the 'Beauty and the Beast' we all know
Beauty and the Beastmay be a tale as old as time, but Sunday night, Once Upon a Timeshowed us their
...[详细]Two people lost their jobs after Carmelo Anthony's adorable little fan hug
It was pretty adorable when a little kid ran onto the court of an NBA game last week to hug New York
...[详细]Blue Origin's secrecy is bad the future of spaceflight
On Saturday, future space tourists and members of the public got to see a rocket test happen... on T
...[详细]Two states took big steps this week to get rid of the tampon tax
This week was a big one for those advocating against a tampon tax.
。 First, on Thursday, California t
...[详细]Thailand says nevermind the drought, annual water gun fight is on
BANGKOK — Drought? What drought? Bring out the water guns!Thailand may be going through its dr
...[详细]Are you a professional Aussie bogan? This company is looking for you.
There aren't many people out there who are aroused by the smell of burning rubber from a V8 Supercar
...[详细]You win, world. Melissa McCarthy is coming back for 'Gilmore Girls'
Gilmore girls and boys, your dreams are coming true.Melissa McCarthy is officially set to reprise he
...[详细]These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]3 things you can do in 'Uncharted 4' that you never could before
Uncharted 4: A Thief's Endis meant to cap off Nathan Drake's story. It also gives developer Naughty
...[详细]This coloring book is here for all your relationship goals
Blue Origin's secrecy is bad the future of spaceflight
