Music streaming subscriptions are on the rise, but YouTube isn't intimidated.。
The video giant reported Tuesday that it paid out $1 billion to the music industry based solely on advertising. In a blog post titled "A billion reasons to celebrate music on YouTube," the company elaborates on why the music industry should embrace advertising and subscription models for digital services. 。
SEE ALSO:Why YouTubers are so mad at YouTube, again 。YouTube is one of several digital services that is contributing to the rise of revenues for the music industry, which has suffered from a decline over the last decade. 。
The company has faced criticism from labels and artists for not paying enough in royalties. British music industry body UK Music reported that per-stream rates fell from $0.00020 to $0.0010 from 2014 to 2015. Artists including Nelly Furtado have been vocal about fairer pay. Other services like Apple Music have received praise for improving their relations with artists. 。
Thanks for signing up! 。
Over the last year, the competition has dramatically increased among subscription services. Of course, there's Spotify and Apple Music. This fall, several more options were introduced. Recently, iHeartRadio, which owns 850 radio stations, added two subscription services after announcing them in September. In October, Amazon launched an on-demand service for Prime members. 。
YouTube does offer a subscription model. With YouTube Red, customers have access to ad-free videos and music for $9.99 per month, similarly priced to other options.。
The company said it expected a bright future for itself with more dollars shifting from TV, radio and print to digital.。
Featured Video For You 。
(责任编辑：百科)
Satisfy your Olympics withdrawals with Nike's latest app
Planning to buy a Google Pixel 4? You should absolutely wait a few daysCalifornia power blackouts start *again* to avert sparking firesEverything coming to Hulu in December 2019Tributes flow after death of former Singapore president S.R. NathanTwo states took big steps this week to get rid of the tampon tax
This week was a big one for those advocating against a tampon tax. 。 First, on Thursday, California t
...[详细]Women feel more uncomfortable biking to work than men, Strava report finds
Almost anywhere around the world, you're more likely to find a man on a bicycle than a woman. Fitnes
...[详细]Lizzo credits viral tweet for the most iconic line in 'Truth Hurts'
The most iconic line in "Truth Hurts" originated with a tweet, and now that writer appears to be get
...[详细]Hillary Clinton trolls Trump with a 'letter' from the JFK archives
Donald Trump isn't the best at words. And since 2016 is the hell from which we can never escape, his
...[详细]This coloring book is here for all your relationship goals
LONDON -- We are living through the golden age of celebrity relationships. Gone are the days of tort
...[详细]Facial recognition cameras to be rolled out in London amid privacy concerns
Live facial recognition (LFR) technology will be rolled out across specific locations across London,
...[详细]Thousands told to jump into the ocean as Australia's raging fires approached
The sun didn't rise on New Year's Eve. The summer morning in a small beach town on the east coast of
...[详细]Uber Eats workers keep riding in Australia's hazardous air with little support
Chemists and hardware stores across Australia are selling out of masksas the bushfire crisis continu
...[详细]Tourist survives for month in frozen New Zealand wilderness after partner dies
A tourist from the Czech Republic, whose partner fell to his death, survived a harrowing month in th
...[详细]Apple is testing a way to completely turn off location tracking in iOS
Apple raised eyebrows in the tech world late in 2019 with some small privacy problems in the new iPh
...[详细]Balloon fanatic Tim Kaine is also, of course, very good at harmonica
Pig lovers, rejoice: Impossible pork and sausage are here
