Netflix is aiming to draw in younger viewers with a new TikTok-esque feature called "Kids Clips." Similar to its inspiration, the feature will show short clips from Netflix's library of TV and movies for kids.
The feature will initially roll out this week on the Netflix iOS app, in the U.S., Canada, Australia, Ireland, and Spanish-speaking countries in Latin America.
According to Bloomberg, Netflix is toying with this feature not only to attract a certain demographic, but also to expose its users to its large catalogue of content.
SEE ALSO:Netflix gives parents the ability to shield kids from specific titlesNetflix has previously forayed into TikTok terrain, with Fast Laughs, a feed launched earlier this year, featuring short clips from TV shows, movies, and stand-up comedy. Kids Clips is an offshoot of this, again taking smaller clips and hoping to help viewers identify suitable content.
It won't be totally like TikTok. Videos will be accessed horizontally, for instance. Different enough.
Another difference is that kids will only be able to view 10-20 videos at a time, unlike TikTok where you could scroll for hours and possibly (scarily) watch hundreds of videos at a time.
The feature speaks to TikTok's reign, yes, considering the insistence of other platforms to mimic the TikTok vibe. Instagram, with Reels, and YouTube, with Shorts, have already proven this.
But perhaps this speaks to something else, too. Netflix is focusing a young demographic. Shorter videos are ideal for this age group, considering a four- or five-year-old child can, on average, focus on any given task for anywhere between two to five minutes. Not a lot of time to convince them to watch a new Netflix original, so enter Kids Clips.
SEE ALSO:TikTok's most influential creators now feature on one big influential listThe same goes for the rest of us though. With the general flow of constant content basically everywhere on the Internet, keeping a user's attention is a major task. TikTok just happened to find the solution.
TopicsNetflixTikTok
(责任编辑：熱點)
Olympian celebrates by ordering an intimidating amount of McDonald's
Snapchat launches 'Layers' in Snap Map
Disney+ Day: All the news from Star Wars, Marvel, and more
Finally! BTS open individual Instagram accountsKaty Perry talks 'Rise,' her next batch of songs, and how to survive TwitterHow Hyperloop One went off the rails
In December 2014, an engineer with the unlikely name Brogan BamBrogan was in the driveway of his cla
...[详细]Hinge launches voice notes and voice prompts
Single and a fan of voice notes? Great news! Hinge is launching two audio features: voice prompts an
...[详细]7 essential apps that will help you redecorate or redesign your house
If you're like me, you're clueless when it comes to interior design.Maybe have no idea what's trendy
...[详细]How accurate is Fitbit's calorie counting?
Most fitness trackers keep a fair number of the same stats: things like steps taken, distance travel
...[详细]Tourist survives for month in frozen New Zealand wilderness after partner dies
A tourist from the Czech Republic, whose partner fell to his death, survived a harrowing month in th
...[详细]What is Roku? The streaming device company explained.
In a world where streaming is often the easiest way to find your favorite movies and TV shows, as we
...[详细]Meghan, Duchess of Sussex, writes to Congress asking for paid leave for all
Meghan Markle has joined activists asking Congress to provide paid leave for all Americans and put "
...[详细]How to use Burst mode on your iPhone for better action shots
Your iPhone is a pretty capable little camera, and, chances are, you always have it with you, handy
...[详细]These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]How to set up parental controls on an iPhone
That new iPhone might be in your child’s hands at all times. And while they probably would lov
...[详细]Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
Meta teases Project Cambria VR headset and Nazaré AR glasses
