Netflix is aiming to draw in younger viewers with a new TikTok-esque feature called "Kids Clips." Similar to its inspiration, the feature will show short clips from Netflix's library of TV and movies for kids.
The feature will initially roll out this week on the Netflix iOS app, in the U.S., Canada, Australia, Ireland, and Spanish-speaking countries in Latin America.
According to Bloomberg, Netflix is toying with this feature not only to attract a certain demographic, but also to expose its users to its large catalogue of content.
SEE ALSO:Netflix gives parents the ability to shield kids from specific titlesNetflix has previously forayed into TikTok terrain, with Fast Laughs, a feed launched earlier this year, featuring short clips from TV shows, movies, and stand-up comedy. Kids Clips is an offshoot of this, again taking smaller clips and hoping to help viewers identify suitable content.
It won't be totally like TikTok. Videos will be accessed horizontally, for instance. Different enough.
Another difference is that kids will only be able to view 10-20 videos at a time, unlike TikTok where you could scroll for hours and possibly (scarily) watch hundreds of videos at a time.
The feature speaks to TikTok's reign, yes, considering the insistence of other platforms to mimic the TikTok vibe. Instagram, with Reels, and YouTube, with Shorts, have already proven this.
But perhaps this speaks to something else, too. Netflix is focusing a young demographic. Shorter videos are ideal for this age group, considering a four- or five-year-old child can, on average, focus on any given task for anywhere between two to five minutes. Not a lot of time to convince them to watch a new Netflix original, so enter Kids Clips.
SEE ALSO:TikTok's most influential creators now feature on one big influential listThe same goes for the rest of us though. With the general flow of constant content basically everywhere on the Internet, keeping a user's attention is a major task. TikTok just happened to find the solution.
TopicsNetflixTikTok
(责任编辑:知識)
The Weeknd teases new music in Instagram post
30 gift ideas for the person in your life who knows wine is the best medicine
Donald Trump cancels, then uncancels, meeting with the 'not nice' New York Times
Donald Trump cancels, then uncancels, meeting with the 'not nice' New York Times
Airbnb activates disaster response site for Louisiana flooding
Tsunami warning issued for Fukushima, Japan after powerful earthquake
Rare 'thunderstorm asthma' event take five lives in Australian city
Grandma finally gets Christmas celebration she's always wanted
How Hyperloop One went off the rails
Grandma finally gets Christmas celebration she's always wanted
MashReads Podcast: What makes a good summer read?
Windows 'Solitaire' game comes to Android and iOS for the first time