當地時間本周二深夜 ,官宣冠名巴薩官方宣布 ,新赞與音樂流媒體Spotify就讚助達成協議。助商Spotify將成為巴薩的年入诺坎球衣讚助商,諾坎普球場也會在被冠名為Spotify諾坎普。普首在巴薩曆史上 ,次被這是巴萨諾坎普球場首次被冠名。
Spotify與巴薩的官宣冠名合作 ,將會從2022年7月開始生效 。新赞球衣讚助合同為期4年,助商此外Spotify還將讚助巴薩訓練服3年。年入诺坎據塞爾電台報道稱,普首諾坎普的次被冠名權為期3年。在2025年,巴萨巴薩將與Spotify重新商談諾坎普球場的冠名協議 。在與Spotify合作之後,巴薩每年能拿到7000萬歐元的讚助費 。巴薩董事會已經與Spotify簽署了協議 ,在4月3日的會員大會上 ,這項協議將會被審核通過。
在本賽季中,巴薩遭遇到了嚴重的經濟危機 。巴薩走到了破產邊緣,工資帽的暴跌使得紅藍軍團無法與梅西完成續約。在拉波爾塔上任之後,巴薩緊縮銀根並開源節流。與Spotify的合作,將使得巴薩年入7000萬歐元。這對於經濟狀況非常不理想的巴薩而言,顯然是個極為理想的讚助協議。
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