There's this phone called the iPhone 7, you may have heard of it. It will be available for purchase in stores in two days, on Sept. 16 and -- as is customary -- Apple has released the first ad for the device on its YouTube channel.
Unlike Apple's ads of yesteryear, there's no narrator and there are very few humans. Instead, the film is dark, fast-paced and uses symbolism-laden imagery to show off the phone's crucial features.
SEE ALSO:Getting up close and personal with the iPhone 7 PlusIn order, the highlights include the dual cameras on the iPhone 7 Plus, stereo speakers (both the 7 and 7 Plus have them), water resistance and longer battery life.
If you blink, you might miss the moment the owl's eyes turn into cameras or the lightning bolt, which (probably) stands for battery life, but the ad is short, beautiful and you will likely want to see it again, which is a quality few ads possess these days.
It's also obvious that Apple is betting on the Jet Black to be everyone's favorite color -- the ad is bursting with shiny blackness.
One interesting moment happens at 0:17, when Apple shows the shortest warning ever (it lasts less than a second). It says: "Water resistance IP67 under IEC standard 60529. Liquid damage not covered under warranty." So, yes, while the iPhone 7 is water resistant, if it dies from watery damage, Apple will not replace it.
TopicsAppleiPhone
(责任编辑：百科)
Dramatic photo captures nun texting friends after Italy earthquake
Google releases Android Oreo 8.1 for Google Pixel and Nexus devicesBest books of 2017Apple Music mogul Jimmy Iovine is reportedly leaving the companyMajor earthquake and multiple aftershocks rock central ItalyTributes flow after death of former Singapore president S.R. Nathan
The Singaporean government has announced that former president, 92-year-old Sellapan Ramanathan (wid
...[详细]'The Legend of Zelda: Breath of the Wild' was the most unforgettable game of 2017
Sometimes a game becomes an escape, its world and characters opening their welcoming arms and allowi
...[详细]Ethereum's price surpasses $700 in another astonishing crypto
Ethereum, the second largest cryptocurrency by market cap (behind Bitcoin), is currently trading at
...[详细]2017 is coming to a close, but if there's one thing that stands out from this year, it's all of the
...[详细]Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'
The diving pool for the Summer Olympics mysteriously turned green this week in Rio de Janeiro, then
...[详细]The time has come for Mark Zuckerberg to reveal his 2018 personal challenge
Mark Zuckerberg is using 2018 as even further incentive to fix the hot mess that is Facebook.。On Thu
...[详细]New Intel CPU bug reportedly affects all current chips
A vulnerability found by security researchers in Intel processors manufactured over the last ten yea
...[详细]
Turns out there's more than one way to get, errrm, excited about the The Last Jedi coming out..
。Porn
...[详细]Dramatic photo captures nun texting friends after Italy earthquake
The image of an injured, bloodied nun, calmly texting friends and family in the wake of the deadly e
...[详细]Witness this woman's rollercoaster ride of emotions as she wins $11 on HQ Trivia
The fool who said it's not about winning, it's the taking part that counts was horribly, horribly mi
...[详细]Singapore gets world's first driverless taxis
NASA scientists find the best evidence yet of the ozone hole recovery