Facebook is taking more steps to address accusations that it enables advertisers to illegally discriminate by race.
The social network announced Tuesday that it would begin using its artificial intelligence tools to identify ads for housing, credit and jobs, then shut them down if they are targeted by "ethnic affinity" -- essentially Facebook's proxy for race.
SEE ALSO:Facebook sued over ads based on racial preferenceWhen Facebook recognizes that an advertiser is attempting to buy an ad in any of those categories, a window will now appear asking the buyer to confirm that they are following the company's discrimination rules.
Facebook is also tightening the language of its ad policy to make clear that advertisers should never discriminate around any of a number of personal attributes, including disability, gender identity and genetic condition.
"We heard concerns that discriminatory advertising can wrongfully deprive people of opportunities and experiences, particularly in the areas of housing, employment and credit, where certain groups historically have faced discrimination," a spokesperson wrote in a blog post announcing the changes Wednesday.
Facebook's ad discrimination problem first came to light with a ProPublicainvestigation last fall alleging that the platform enabled advertising that would be illegal under federal civil rights laws.
The company countered that its "ethnic affinity" tag -- which groups users by their interest in a certain race -- was different than actually identifying users by ethnicity.
Nevertheless, the company made some bare-minimum changes to its policy the following week and announced that it would look into more tools to address the problem. Facebook claims its solution was shaped by discussions with "policymakers and civil rights leaders" it has since had.
TopicsFacebook
(责任编辑：知識)
What brands need to know about virtual reality
Apple's new iPad
Page turn animation on Apple's Books app is back in latest iOS beta
Is the TikTok trend dead?This 'sh*tpost' bot makes terrible memes so you don't have toDramatic photo captures nun texting friends after Italy earthquake
The image of an injured, bloodied nun, calmly texting friends and family in the wake of the deadly e
...[详细]Bank fraud in the internet era is worse than ever. Here's how to protect yourself.
In the 21st century, protecting yourself from bank fraud no longer means what it once did — be
...[详细]The search for Michael Scott’s Hawaiian shirt from 'The Office'
Like any good mystery, my endless journey began innocently enough. Neo taking a phone call. Lebowski
...[详细]
If you've ever thought about quitting your job and starting something new, a survey from Clarity Cap
...[详细]These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog
...[详细]Who is going to die in 'The White Lotus' Season 2?
Season 2 of The White Lotus kicks off just like its predecessor: with a death. Daphne (Meghann Fahy)
...[详细]These leaders in AI, VC, more are working to answer some of tech's pressing questions
Our ever-evolving digital world demands that we consider – and reconsider – the ways eme
...[详细]31 best breakup movies to mend a shattered heart in 2022
Happy endings are nice and all, but even the most idealistic among us know they don't always last. S
...[详细]Hiddleswift finally followed each other on Instagram after 3 excruciating days
On Aug. 13, 1961, Germany began construction of the Berlin Wall, perhaps the greatest symbol of the
...[详细]Ordered something from JD Sports? Hackers might have your data.
JD Sports isn't having a particularly good day, and neither do the sports retailer's customers. The
...[详细]This company is hiring someone just to drink all day
YouTuber MatPat sells his Game Theorists channel to startup LunarX
