C羅在歐洲杯賽前新聞發布會上挪走可口可樂的家推一個小動作就引起了連環的商業反應。如今宜家加拿大公司發布了一個叫做“克裏斯蒂亞諾”的罗同瓶子 ,號召大家用這個瓶子多喝水 。名款
在此前的水瓶發布會上,C羅挪走可口可樂 ,专门舉起礦泉水再次引發了全世界對C羅自律精神的用喝討論。宜家見到這個機會,白水立即推出了一款專供喝水的整活宜玻璃瓶。在廣告中 ,家推宜家將其命名為“克裏斯蒂亞諾” ,罗同並且直言這是名款個可以多次利用的瓶子,倡導大家多喝水。水瓶
而這個瓶子可以裝34盎司的专门水,瓶口的用喝密封性使得商家還有另外一個賣點 :“不會浪費你任何一滴水。”這個瓶子的價格為1.99美元,有消息稱C羅對於這個瓶子和這個廣告的創意非常喜歡。
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