Spoilers ahead for Black Mirror Season 6, episode 1, in case you haven't watched it yet.
Netflix's Black Mirrortakes aim at the very streaming platform you're watching it on, with a fictional version of the service called Streamberry taking a controversial approach to TV production.
In the first episode of Season 6, "Joan Is Awful," a mid-management tech company employee called Joan (Annie Murphy) finds her life replicated in a Streamberry TV show. Within a few twists and turns, we find out how the series is being made — users sign away the rights to their digital likeness when signing up to the service, then are monitored through their personal devices.
Down to the font.Credit: Nick Wall/NetflixSEE ALSO:Is 'Black Mirror's 'Joan Is Awful' based on one man's real life?Streamberry CEO Mona Javadi (Leila Farzad) explains to a journalist the company uses "an infinite content creator capable of willing entire multiverses into existence" to create the show using an algorithm and user monitoring. "The aim here is to launch unique, tailored content to each individual in our database, all 800 million of them, created on the fly by our system. The most relatable content imaginable."
Now, Netflix has a promotional website that lets you "sign up" to Streamberry, which looks extremely similar to Netflix's own website:
A little too familiar.Credit: NetflixYou're prompted to sign up by taking or uploading a photo of yourself which "may end up on a billboard". Instant red flag.
As I've watched Black Mirror Season 6, I was...concernedabout what may happen if I uploaded an actual photo of myself to the site — this did not end well for Joan. So I made up someone else for my profile, someone diabolical, someone I found on Unsplash and who I'm going to call Moriarty:
What a diabolical piece of shit. Credit: Alvan NeeOnce uploaded, you can adjust your photo or pick a new one.
Absolute fiend.Credit: Netflix / Alvan NeeOnce you're happy, you need to click the two notably crucial boxes:
"I consent to Netflix's use of my image for its marketing campaign."
"I have read and agreed to the Terms of Service and Privacy Agreement."
If you click this link, you can read the ToS for the "'You Are Awful' Streamberry Virtual Experience for Black Mirror Season 6 ('Experience')", which includes this very important part:
By interacting with this Experience, you grant the Netflix entity that provides you with this Experience, its affiliates and respective successors and assigns and anyone authorized by any of them (collectively, “Netflix”), the irrevocable, perpetual, worldwide, non-exclusive right to record, depict, and/or portray you and use, and grant to others the right, but not the obligation, to record, depict, and/or portray you and use, your actual or simulated likeness, name, photograph, voice, actions, etc. in connection with the development, production, distribution, exploitation, advertising, promotion and publicity of this Experience, in all media, now known and later devised, and all languages, formats, versions, and forms related to such Experience without compensation to you or any other individual, unless prohibited by law.
This is exactly the type of digital likeness rights Joan hands over in the episode — so, I'm just saying...
When you're done adjusting and reading and you're ready to hand over your likeness, hit continue to get your very own Streamberry site generated to look as it does in Black Mirror. It's just an image, but it looks legit.
Moriarty now has his own show. And yes, is indeed awful.Credit: Netflix / Alvan NeeYou can also download your own promotional photo to do with what you will.
Would you watch?Credit: NetfluxYou can try it out at youareawful.com. Just remember what I said about signing over your rights.
Streamberry is not the only dig at streaming sites in Black Mirror's "Joan Is Awful" — there's a cheeky HBO smack in there too.
How to watch:All seasons ofBlack Mirrorare now streaming on Netflix.
TopicsNetflix
(责任编辑：焦點)
Man stumbles upon his phone background in real life
Acer is done selling smartphones in the world's fastest growing market
You can now use 3 new Snapchat filters while riding in an Uber
Flights dumping excreta midair will be fined, says India's green court
Whyd voiceOver 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
A rapidly spreading wildfire in southern California's Cajon Pass has grown in hot, dry weather, thre
...[详细]Watch a custom drone lift a dude on a snowboard off of a mountain
It's 2016, so obviously Santa's sleigh has been replaced with a drone.YouTuber turned CNN staffer Ca
...[详细]Google CEO Sundar Pichai to visit his Alma Mater during India trip
Sundar Pichai, who's currently visiting India, will return to his Alma Mater on Jan. 5.The Indian In
...[详细]Maker Studios is merging with the content & media team at Disney
Maker Studios is undergoing yet another shake-up at its new Disney home.The digital entertainment co
...[详细]Singapore gets world's first driverless taxis
SINGAPORE -- The world's first self-driving taxis started picking up passengers in Singapore on Thur
...[详细]This beautiful genius got a Game Boy Color to run 'Wolfenstein 3D'
There are only three enemy types and the sounds effects are a jumble of bleeps and bloops, but here'
...[详细]Elon Musk acted like an ecstatic child as SpaceX's rocket landed for the 1st time
SpaceX founder Elon Musk is not exactly known for being an emotionally expressive guy. Musk, when he
...[详细]This is the best city for job seekers in 2017
If your goal for 2017 is to find a high-paying job in an affordable city, you may want to start your
...[详细]Olympian celebrates by ordering an intimidating amount of McDonald's
It's no secret that Olympians have to eat clean for years to ensure they're at peak physical conditi
...[详细]This is the best city for job seekers in 2017
If your goal for 2017 is to find a high-paying job in an affordable city, you may want to start your
...[详细]Olympian celebrates by ordering an intimidating amount of McDonald's
Secret Santas: Inside the hidden online world of St. Nicks
