在和商業緊密捆綁的足球運動中 ，球員一個稍微不慎的官方舉動可能會引起商業糾紛 。C羅在歐洲杯對陣匈牙利的赞助遭欧足联賽前新聞發布會上 ，因為挪走了可口可樂 ，商恐未來可能會遭到處罰 。处罚
C羅和葡萄牙國家隊主帥桑托斯一起，惹事出席了小組賽首輪對陣匈牙利的可口可乐賽前新聞發布會 。在C羅和桑托斯麵前 ，官方擺著兩瓶可口可樂和一瓶礦泉水。赞助遭欧足联但C羅在發布會開始前 ，商恐將兩瓶可口可樂挪到鏡頭之外，处罚又著重示意自己隻喝礦泉水 ，惹事這一行為引發了巨大的可口可乐爭議。
《馬卡報》表示 ：因為可口可樂是官方歐洲杯的官方讚助商之一 ，C羅挪走可口可樂會影響品牌推廣 ，未來歐足聯可能會對C羅無視官方讚助商的行為進行處罰。
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