Horror movies don't usually land at the box office like this.。
It 。, the New Line/Warner Bros. adaptation of Stephen King's classic novel, is expected to end its opening weekend with $117.2 million at the box office. That's a 。 staggeringly 。staggeringly 。
huge figure for any movie to open with, and a basically impossible one -- until now, apparently -- for an R-rated horror movie. 。SEE ALSO:Critics say 'It' is missing something, but will still scare you silly 。 For context: Prior to 。It。 , the top opening weekend for an R-rated horror movie belonged to。Paranormal Activity 3。 , which earned $52.6 million in 2011. The rest of that Top 10 list after。 Paranormal 。
is populated by movies that opened at $41 million or less. 。 In other words: This is an unprecedented situation. R-rated horror movies just don't do this type of business. Hell, horror 。
movies don't do this type of business, regardless of rating.。 It。
By signing up you agree to our Terms of Use and Privacy Policy. 。 Thanks for signing up!。In addition to topping the opening weekend charts for R-rated horror, It。also has the largest horror opening for 。 any。MPAA rating, the largest September debut, and the largest Fall season debut. If the estimate holds, it will also end the weekend as the third-largest debut of the year, just。ahead of 。
ahead of。 Spider-Man: Homecoming。's $117 million.。 On top of all that: However the final weekend tally falls -- the current number is only an estimate -- it's already clear that 。It。 earned more in its opening weekend than the other nine movies listed in the weekend's Top 10。combined。
. You could triple the total weekend take for those nine movies and still not quite scratch the 。
It 。 estimate. 。The question, then, is why did this happen? King's work is certainly popular, and 。It。
has enjoyed a buzzy ride since its debut trailer first dropped in March. Many people who are old enough to see an R-rated movie now remember the beloved-yet-flawed TV adaptation of。
It。
It。from the '90s, so there's nostalgia in play here as well. 。
It。
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