每逢新舊年交替,互聯網中總能見到一副壯觀的景象:人們齊刷刷地曬出年終總結,而後再給新一年做個規劃 。隨著時代的得现發展,手動總結演變為直接轉發各平台的年末報告,但給定目標這個步驟仍然存在 。
目標,又叫做flag 。明明前一年的过年任務根本沒完成,大家卻依然樂此不疲地滿世界樹新旗 。
“考研必勝!”
“成功找到新工作,滿手offer!”
“我要追到心裏的那個ta!”
當然,即便立下誌願的時候很豪放,願望落空還是會失落的 。於是龙画立刻,一種文化現象(行為藝術)誕生了——轉發錦鯉 。人們期待著運氣能讓自己脫穎而出,锦鲤心想事成 。
象征好運的錦鯉受到了廣泛的歡迎,膳魔師近期的一波錦鯉操作也十分厲害,代言人朱一龍直接畫錦鯉給粉絲 、分享新年祝願 。马上
在視頻中,朱一龍在畫紙上畫出紅色的錦鯉。紅毛衣 、龙画立刻紅蓮葉 、锦鲤紅色錦鯉和紅色保溫杯,這些元素無不透出濃濃的新年氣氛。用這樣精心的方式來傳達祝願,讓人們都感受到了龍哥的誠摯 。
雖然是一則保溫杯廣告,網友們都不吝表達好評,視頻中出現的那隻保溫杯更是借此圈粉 。春節的洋洋喜氣,象征好運的錦鯉它都有,誰會拒絕這樣美的東西呢?況且,今年的第一份開運好物,當然要帶上愛豆朱一龍的祝福 。
這隻保溫杯是膳魔師專門為今年春節推出的“錦鯉杯”,采用的複古中國紅和“連年有餘”(蓮年有魚)設計都直戳近年國人審美 。同時,膳魔師也照顧到了人們在春節互送禮品的習俗 。這次隨著錦鯉杯一同推出還有紅色錦鯉禮盒,以錦鯉保溫杯與錦鯉桌麵杯搭配 。
隨錦鯉禮盒還附贈一隻定製款日曆,印有多張朱一龍精美大片,收到粉絲群體的追捧。
這類錦鯉主題產品的出現和走紅,也帶來了一點新啟示:曾四處轉錦鯉的人們正逐漸意識到,flag還是要靠自己來推倒,哪怕是靠那條屬於自己的錦鯉呢?
(责任编辑：綜合)
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