Like Facebook, Twitter is obsessed with video, and it's not done tweaking how it delivers those little motion picture clips to your timeline.
As spotted by BuzzFeed's Dorsey Shaw, some people are now seeing video view counts in their feed next to the usual timer.
SEE ALSO:President Trump is destroying TwitterA Twitter spokesperson in Australia confirmed the test to Mashable. "As video consumption continues to increase on Twitter, we are constantly experimenting with ways to provide a rich video experience," he said in an email. "View counts provide helpful context on the popularity of a video, and we are exploring this feature to help surface the best content."
Tweet may have been deleted
The test suggests Twitter may be looking at ways to rank and display popular content -- potentially in its new "explore" section.
The company has been experimenting with how it presents video as part of a significant push into the format, especially live video. The company has secured streaming with the NFL, as well as the 2016 Melbourne Cup horse race in Australia -- its first live stream partnership outside the U.S.
Of course, the matter of what counts as "a video view" remains contentious.
In the past, Twitter has been said to measure a video view for advertisers as something watched for at least two or three seconds. Though as Facebook's trouble with inflated metrics in 2016 proves, advertisers will want to know exactly what they're paying for.
In this test's case, views will be counted as "[Media Rating Council] Views," the Twitter spokesperson explained. That's an industry standard of "2 seconds consecutively in view at 50% visibility."
TopicsSocial MediaTwitter
(责任编辑：百科)
Pokémon Go is so big that it has its own VR porn parody now
Paris floods were 'directly' tied to Global warming, study finds
Cities across the world show their support for Orlando shooting victims
Curved iPhone in Apple's future? New patent hints at possible designs.
Balloon fanatic Tim Kaine is also, of course, very good at harmonicaResearchers create temporary tattoos you can use to control your devices
In the future, your tattoos could be much more than just ink designs.
。Scientists have created a new
...[详细]Twitter rolls out Periscope button to all users
In May, Twitter started testing a dedicated Periscope button with a small percentage of Android user
...[详细]Brands will be able to bid on custom Olympics ads in real time
Some of the world's biggest publishers are joining forces on a project aimed at delivering web surfe
...[详细]New Viceland docuseries goes to the front lines of the cyberwar
Ben Makuch is on the hunt for the people on the front lines of cyberwar in Viceland's newest docuser
...[详细]Tourist survives for month in frozen New Zealand wilderness after partner dies
A tourist from the Czech Republic, whose partner fell to his death, survived a harrowing month in th
...[详细]Internet falls in love with British grandma's polite Google search
People on the Internet aren't exactly known for their British politeness -- that is until Grandma Ma
...[详细]'XCOM 2' is coming to PS4 and Xbox One this fall
XCOM 2is coming to consoles, and honestly? It's about time.The follow-up to 2012's strong return for
...[详细]Queen Elizabeth scolds Prince William like every good grandma should
Queen Elizabeth is not immune to the duties we've all come to associate with our loving grandmothers
...[详细]Fake news reports from the Newseum are infinitely better than actual news
Actual investigative journalism: who needs it?At least, that's what some people will likely conclude
...[详细]'Game of Thrones' recap: War looms as characters and armies rebuild
Game of Thronesis full of broken men — and as Season 6 has proven time and again, plenty of ba
...[详细]Did our grandparents have the best beauty advice?
Curved iPhone in Apple's future? New patent hints at possible designs.