Back in February this year, Moschino staged a runway show worthy of a Zoolanderfinale: an entire collection inspired by and made from trash.
Sashaying along the Milan Fashion Week runway, the Jeremy Scott-designed Fall/Winter 2017 line raised eyebrows, trolling us all with tongue-in-cheek sass and subtle sustainability messaging. It was quite something.
SEE ALSO:Tiffany & Co. is selling a $9,000 ball of yarn and everything is ridiculousCouture fashioned from and inspired by thrown-away plastic bags, tissues, cardboard boxes was the talk of the week — and it's the kind of Dadaist theatricality fashion gets shit for all the time.
A model walks the runway at the Moschino designed by Jeremy Scott show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017.Credit: estrop/Getty ImagesBut now, off the runway, some of the collection is available to buy, and people are kiiiinda seeing it for what it genuinely looks like: garbage.
The New York Postpicked up that some of Moschino's ready-to-wear pieces have pretty questionable price tags for what they actually are. Take the above piece, for example, a "dry cleaning cape overlay dress." Yeah. Stay with us.
It's a sleeveless plastic sack emblazoned with typical dry cleaner messaging and it's going for £560 ($737). That doesn't include the slip.
Online retailer Browns paired the listing with a description, which referred to the dress as "the only kind of laundry you'd be willing to do (for your trusty au pairtakes care of that kind of stuff)."
Let's be real here.
It's a $700 plastic dry cleaning bag, not dissimilar in form or probable lifetime to a last-minute DIY music festival poncho. And how do you wash it? Do you get it dry cleaned? Do you get another bag dress back?
Look, you've gotta love a good press-hungry fashion moment, whether it's Tiffany selling a $9,000 ball of yarn or Chanel's $1,930 boomerang rip-off which was wrong on so many levels. Heck, that IKEA/Balenciaga copycat bag thing was a ride too.
But this is some kind of Warhol-level trolling and I don't know whether to be mad or impressed.
Let's see how it sells.
[H/T New York Post]
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