Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO:Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
The new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
(责任编辑:娛樂)
Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 93
'Stranger Things' fans crashed a museum's website buying sweatshirts
Eminem and Beyoncé's surprising new collaboration brought out the jokes on Twitter
Aly Raisman catches Simone Biles napping on a plane like a champion
Apple's 'Everyone Can Code' initiative is going global
Target sells fidget spinners with unsafe levels of lead for kids
Eminem and Beyoncé's surprising new collaboration brought out the jokes on Twitter
The five guys who climbed Australia's highest mountain, in swimwear
Plane makes emergency landing after engine rips apart during flight
Louis C.K. responds to sexual misconduct allegations: 'These stories are true'