在社交 、直播 、抢竖短視頻等內容將用戶時間進行分割,屏短“抖音劇” 、“快手劇”逐步培養起用戶豎屏觀影習慣的代流當下,豎屏短劇已然成為各大視頻平台新一輪爭奪的戰略高地 。對豎屏短劇的布局,歸根到底是對用戶注意力的爭奪 。根據 QuestMobile 發布的抢竖《中國移動互聯網 2018 年秋季大報告》顯示,短視頻行業成為“時間黑洞”搶占用戶時間,月總使用時長同比上漲1.7倍,超越在線視頻成為僅次於即時通訊的第二大產業,由此可見短視頻對互聯網用戶的吸引優勢明顯 。
此外,相對長劇集來說,豎屏短劇成本更低,雖然傳統意義上來說,體量越大能賣出高價,不過,優愛騰都已經確立了分賬模式,體量並不能決定收益高低 。愛奇藝首席內容官王曉暉表示,代流" 觀眾需要在最短的時間看到最好的東西 “ 。商業模式交給平台,量争路该而內容端的難題才急需解決 。
“輕體量”並不代表內容的粗製濫造,豎屏短劇也應該從草根內容生產向專業的內容生產過度 。由格伊娛樂出品,屏短愛奇藝獨家播出的《怪力少女的日常》正是,這樣一部由平台聯合專業內容製作者,打造出的高質量豎屏內容 。
作為一部充滿魔幻色彩的青春校園劇,該劇以喜劇化的方式 、二次元網感的量争路该表達,展現外星人阿小漾在地球生活的奇幻日常,將地球人接地氣的笑點和細膩的情感,以單元故事的形式呈現給觀眾。
在演員陣容方麵,格伊娛樂啟用了90後新生代演員,不僅為該劇注入青春活力,在角色的詮釋上也更能把握人物的性格特點 。劇中的阿小漾,蘇哲等角色都塑造的很成功,每個角色的人物性格都得到了生動展現。
格伊娛樂認為,選擇了豎屏劇形式來呈現《怪力少女的日常》,是絕對有必要的嚐試 。用精致專業化的豎屏短劇內容,去為用戶打造更多優質的碎片化內容,是格伊與愛奇藝共同努力的目標 。
做精致專業化的豎屏短劇,這不僅是從內容上的考量,還有一部分是商業上的布局。雖然《怪力少女的日常》按照愛奇藝平台實行分賬模式,分賬金額近百萬。但出品方格伊娛樂將會進行自主招商引進客戶,優質的內容對於客戶的品牌的形象必將更有吸引力 。格伊娛樂對未來三年內的後續廣告會持續分賬 。
讓我們拭目以待《怪力少女的日常》的未來,它或將成為愛奇藝豎屏短劇精細化之作 、成熟分賬模式以及內容生態的代表作品之一 。伊娛樂將會進行自主招商引進客戶,優質的內容對於客戶的品牌的形象必將更有吸引力 。格伊娛樂對未來三年內的後續廣告會持續分賬 。
讓我們拭目以待《怪力少女的日常》的未來,它或將成為愛奇藝豎屏短劇精細化之作 、成熟分賬模式以及內容生態的代表作品之一。
(责任编辑：焦點)
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