Conservative internet dudes are smashing their Keurig coffee brewers to take a political stand, and reader, they might just be on to something.
SEE ALSO:Sean Hannity's defense of Roy Moore is costing him advertisersIt's definitely not the point they're trying to make, but it's a point all the same. Keurig machines and the coffee pods they squirt hot water through are extremely bad — for the planet, for consumers, and evidently for Sean Hannity's Fox News program, from which the java giant pulled advertising this weekend.
Some quick background on this mess: Hannity's in the spotlight for playing nice with Roy Moore, a Senate candidate accused of pursuing relationships with teenagers while he was in his 30s. In response to a tweet from Angelo Carusone, the president of Media Matters for America, Keurig said it removed ads from Hannity's show.
Tweet may have been deleted
And then the internet exploded in all the usual ways. You have the raving lunatics, egged on by Hannity himself, smashing their coffee machines because they don't believe a corporation should be able to cut business ties with a show on the basis of moral disagreement:
Tweet may have been deleted
Tweet may have been deleted
And you have people championing a pragmatic business decision from a beverage conglomerate — for crying out loud — as some moral victory in a culture war many don't even know is happening.
All of this means we're now talking about Sean Hannity and Keurig machines more than anyone should like, but hey, let's take the bait, because Keurig, at least, is worth examining on a critical basis. I'll run through a litany of marks against the company very quickly:
Keurig sells billions of coffee pods annually, but they're practically impossible to recycle
Those coffee pods are made from plastic in a manufacturing process that is itself harmful to the environment
Keurig introduced the idea of copyrighting its coffee pods with "Keurig 2.0," meaning your machine could refuse to brew unlicensed coffee
K-Cups are often quite expensive compared to ground coffee
Pre-roasted and ground coffee, like the coffee found in K-Cups, becomes stale quickly and doesn't taste as good as freshly ground beans
I'm just going to reiterate that recycling even a single K-Cup is an incredible pain in the ass. Recyclable K-Cups from Keurig weren't even available until last year, and even now only two varieties — regular or decaf light roast — are available. To recycle them, you have to painstakingly peel the foil lid off of each individual pod, dump the coffee grounds out and ideally rinse the plastic clean, and then cross your fingers that the pod will make its way to a recycling center than can process polypropylene. You may need to search for one.
So yes, Keurig brewers are pretty much objectively bad. If there's a silver lining, it's that the individually-packaged pods ensure that you won't ever waste coffee or water, compared to other brewing methods.
SEE ALSO:The Cleanest Cup of Coffee in the WorldAnd of course, the appeal here is obvious: They're convenient! (In the interest of full-disclosure, I'll fess up: My wife and I own a Keurig machine — it was a gift that now inspires guilt on a regular basis. Whenever I have time, I try to hand-grind responsibly sourced coffee beans and brew them in a French press. It's a rare occasion, I'll admit, so I try to drink coffee at the office instead of brewing my own in the morning.)
Of course, as Al Gore has reminded us, doing the right thing for the world can be (drumroll)inconvenient. So if you're enjoying the internet mutants bashing their coffee machines, try to take an extra step to really internalize what that hardware slaughter should mean for your coffee consumption.
And to the internet mutants, while we're finger-wagging: I do hope you figured out a responsible way to dispose of all that electronic waste.
(责任编辑：娛樂)
Cat gets stuck in the most awkward position ever
Mastercard just changed its logo for the first time in 20 years
All the best dance moves from the Republican National Convention
Multiple police officers shot in Baton Rouge
Felix the cat just raised £5000 for charity because she's the hero we all need5 people Tim Cook calls for advice on running the biggest company in the world
It's only fitting that the leader of the biggest company in the world has a pretty impressive list o
...[详细]Make your own blowing bubbles and then get drunk off them
When you were a kid blowing bubbles, didn't you just want to stick your tongue out and lick them?Fla
...[详细]Beyoncé slays all day with her gigantic ponytail
We didn't think it was possible for a Beyoncé performance to improve, but then she wore a pon
...[详细]Make your own blowing bubbles and then get drunk off them
When you were a kid blowing bubbles, didn't you just want to stick your tongue out and lick them?Fla
...[详细]Metallica to seek and destroy your eardrums with new album this fall
Metallica was never going to keep quiet forever. 。 The band has announced its new album, Hardwired&he
...[详细]Mother of Orlando victim makes impassioned plea for common sense gun laws
The mother of a man killed in the Orlando, Florida, shooting at Pulse nightclub in June spoke at the
...[详细]A proper eulogy for Nils Sjoberg, Taylor Swift's pseudonym
With all of the today's pop culture headlines about Taylor Swift, Kim Kardashian and Kanye, it's eas
...[详细]Someone apparently visited their Pokémon
Have some tissues on standby.SEE ALSO:Craigslist missed connections are now basically PokéSto
...[详细]Cat gets stuck in the most awkward position ever
Anyone with a cat can tell you that although their cat's claws are impressive scratching and hunting
...[详细]Beyoncé slays all day with her gigantic ponytail
We didn't think it was possible for a Beyoncé performance to improve, but then she wore a pon
...[详细]U.S. government issues warning on McDonald's recalled wearable devices
German Shepherd would rather fetch something much bigger than a ball
