期待了許久的IP大劇《長安十二時辰》終於播出,青春洋溢的四字弟弟配搭“偶像派藝人”雷大頭,光是陣容就讓人愛到不可自拔,一口氣狂擼十二集,不過癮,扶我起來,還能再看二十集 。
《長安十二時辰》還未播出就已經火的一塌糊塗,劇本改編自文學鬼才馬伯庸的同名小說,有著一大批忠實的原著粉,易烊千璽攜手雷佳音加盟讓這部劇的期待值更上一層樓,圈內人士預測,播出必定大火 。
這麽好的資源,當然倍受廣告商青睞,據悉早有數家金主在《長安十二時辰》中有大手筆的廣告投入。互金大佬和信貸當仁不讓的比正在劇中搶占絕佳的廣告資源,小道消息稱,和信貸已經斥巨資與劇中的某主角簽約拍攝中插廣告,主角簽約、廣告資源全到手,片还和信貸內心美滋滋 。
不出所料,《長安十二時辰》盡管低調開播卻廣受好評,不僅播放量暴漲,口碑更是炸裂,豆瓣評分8.7,達成今年國產劇的最高分成就。
盡管《長安十二時辰》大火,和信貸卻被質疑成為最大輸家?
盡管被寄予厚望,不過《長安十二時辰》的播出之路卻是異常坎坷 。
早在去年十月份就陸陸續續傳出定檔的消息,播出卻是一拖再拖,直到前幾天才正式開播 。播出之低調簡直令人發指,见竟沒有任何的宣傳,甚至《長安十二時辰》的官方微博都不知道自己的劇要播出,業內人士笑稱,和信貸重金投入怕是要打水漂嘍 。
播出之前,大家都在猜測和信貸究竟簽約了哪位主演拍攝創意中插,有人猜測會是四字弟弟,畢竟四字弟弟流量最大,也有人猜測“雷大頭”,畢竟雷佳音是本劇男一號 。
播出之後,發現和信貸簽約的創意中插主角竟是終極大反派龍波,該角由周一圍飾演,至今仍沒有代言人的和信貸引來互金圈的眾多猜測,莫非和信貸要簽周一圍為企業代言人?
和信貸方麵並沒有對此作出正麵回應 。
據了解,和信貸簽約周一圍拍攝中插是經過深思熟慮的,易烊千璽和雷佳音曾經在他們的考慮範圍之內,不過考慮到與企業形象相符的問題,最終和信貸選擇了周一圍 。
周一圍飾演的龍波在劇中是隱藏極深的大boss,而和信貸也一貫保持沉穩低調的外部形象 。早在2017年和信貸就已經登陸納斯達克,活久好作為美股上市公司,和信貸行事卻素來低調,三證齊全,牽手百行征信,增資十億等重大事件卻不見任何宣傳 。
和信貸的客戶還是從別的渠道才了解到,自己家的平台已經完成了增資十億的重大舉措 。在當下極度浮誇的市場環境中,和信貸這樣低調務實的企業實屬不易,這跟龍波在劇中的形象不謀而合,這也是和信貸要簽約周一圍的原因吧 。
開播僅僅幾天就被追捧為“年度最佳古裝劇”,道具服裝用心,場景宏大,畫質有電影質感,易烊千璽更是原聲出演大段大段半文半白的台詞……這部劇不追都對不起自己,當然對於和信貸斥重金的廣告投入,大家也是見仁見智了 。
(责任编辑：知識)
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